Adoption of Circular Economy and Environmental Certifications: Perceptions of Tourism SMEs

Tourism is one of the most important industries in world. On hand, tourism activities provide a significant boost to many national economies but on other they severely impact environment. SMEs are therefore needed transform their from linear economy circular (CE). However, industry has not yet shown clear and decisive transition towards CE. There no or very little academic discussion why adopted CE how can adopt In this context, we analyzed sample 256 (hotels accommodations, travel agencies, tour operators, reservation service activities) based Cyprus, France, Italy, Spain. Our survey reveals ruthless situation regarding adoption environmental certifications. low demand an certification industry. Moreover, among so high. The main factors that hinder green practices lack funds, information about potential partners, skilled personnel. Nonetheless, perceive leads various positive outcomes. study provides some suggestions facilitate